Here at Minty Made, we’re committed to practicing what we preach to all of our clients. We’ve outlined below the ways that we’ve been able to implement sustainable practices within our own company. Equally important to what we’re doing well are the ways in which we are continually striving to improve our means and methods. Everyone is on their own path, and we believe in embracing our shortcomings as well as our successes. Prior to running her branding and web design studio, Michelle spent over a decade in corporate marketing and sales. During this time, she witnessed how much waste was produced and how many unnecessary dollars were spent on ineffective marketing methods that also had a detrimental effect on the planet. Not to mention, the constant burnout that came along with this working environment. When she founded Minty Made, Michelle integrated her core values and sustainability practices into her marketing strategy and in doing so, was able to attract more like-minded clients that wanted to work with them, all without any of the salesy messaging or bait and switch marketing tactics. Michelle’s mission is to share her knowledge and experience on what we can do differently to grow a profitable business, lessen our impact and keep our own energy sustainable as professionals, marketing teams and business owners.