MiiR

Sustainability Story

At MiiR, we are committed to giving more and taking less. This means prioritizing business practices and strategies that preserve the long-term viability of people and the planet. MiiR's commitment to a better future for our people and planet has guided us since the beginning. From the coffee growers of Rwanda, to farmers in Washington's Skagit Valley, many of the people MiiR has supported through our grants are on the front-lines of the climate crisis. We are committed to helping these communities face today's challenges as we do our part to ensure we all have a stable future in which to thrive. We recognize human-caused environmental degradation is a threat not only to healthy markets and healthy businesses, but most importantly to our quality of life. As a result, we're on a mission to fundamentally change how business operates — from sourcing to design to the wellbeing of our people. Being a consumer goods company, we have an inherent impact on the planet. As we seek to better understand our impact and identify ways we can improve, we will maintain an emphasis on continuous learning and evolution of process. We will lead by example, give more than we take, strive for progress over perfection, and make every business decision with care - including how we talk about the 'sustainability' of our products and process. In addition to being Climate Neutral Certified, we are part of an amazing community of B Corps committed to an initiative called Net Zero by 2030. Over the next decade, we'll be channeling our longstanding focus on design and sustainability into achieving this commitment, and continue to build on it in the decades to come. We believe, that it is imperative for all businesses to demonstrate leadership in eliminating emissions across the supply chain, and ensuring a just transition for front line workers and communities to a net zero emissions economy.

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What is Climate Neutrality

A state in which human activities result in no net effect on the climate system. Requires balancing of residual greenhouse gas emissions with reductions or removals. All Climate Neutral Certified brands must meet climate neutrality standards for measuring, offsetting, and reducing greenhouse gas emissions from making and delivering products and services.

This certification covers business activities and operations for the following brands :

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MiiR achieved Climate Neutral Certification as part of 's certification process. 's measurement, offsetting and reduction plans fully account for MiiR's 2021 emissions

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01 Measure

MiiR measured Scope 1, 2 and 3 cradle-to-customer emissions following categories and approaches established in the Climate Neutral standards.

GHG Scope 1

GHG Protocol Scope 1

Emissions from energy used in buildings, fleets, and equipment.

15 tCO2e

29 tCO2e

GHG Scope 3

GHG Protocol Scope 3

Emissions from raw materials, manufacturing, shipping, air travel, and other activities in the supply chain.

13,991 tCO2e

Total Emissions

Total Carbon Emissions

The sum of Scope 1, 2, and 3 emissions.

14,036 tCO2e

02 Offset

MiiR invested in projects outside of their value chain to compensate for all of their measured carbon emissions. This step supports their climate neutrality designation, and enables MiiR to take responsibility for historical emissions that can’t be reduced.

Total Investment in Carbon Credits

$70,700

MiiR's credits came from:

Emissions Offset

Offset equivalency

For reference, reducing a footprint by 1000 tonnes is roughly equal to removing 230 passenger vehicles from the road for a year.

14,036 tCO2e

Lifetime Emissions Offsets

tCO2e

03 Reduce

MiiR has set targets and identified actions to reduce their emissions from operations and their supply chain. These actions will enable MiiR to emit fewer emissions in the future.

Mid Term Targets

MiiR has committed to reducing 2019 emissions 46% by 2030.

This target is aligned with global trajectories to limit climate warming to 1.5 degrees Celsius.

Mid Term Targets

This target is aligned with global trajectories to limit climate warming to 1.5 degrees Celsius.

Reduction Actions

MiiR is implementing a Reduction Action Plan to reduce emissions from within its own operations and supply chain.

Current Year Reduction Actions

What We’re Reducing

As phase 2 of our goal set in 2021, we've audited materials and we plan to reduce emissions from the extraction and processing of virgin stainless steel by transitioning to post-consumer or post-industrial recycled stainless across our entire product line

How We'll Reduce It

Our Tier 1 suppliers are on target to achieve GRS & RCS factory certifications by May, 2022. Then, we will kick-off performance & cosmetic testing using the recycled stainless. We will then launch on key skus before transitioning our whole product line.

What We’re Reducing

As phase 2 of our goal set in 2021, we've audited materials and plan to transition to primarily post-consumer or post-industrial recycled plastics across our entire product line. This will reduce emissions from extraction and processing of virgin plastic.

How We'll Reduce It

Regulatory requirements are our main barriers to entry, as we already have most of the product developed and tested. We hope to have all markets in favor of PCR / PIR in the next 2 years so we can convert all plastic material into PCR / PIR.

What We’re Reducing

We plan to partner with our manufacturers to develop a strategy to reduce long-term emissions. We plan to reduce emissions from energy, fuel usage, & waste by conducting an audit in partnership with other drinkware brands.

How We'll Reduce It

Through OIA, the stainless steel drinkware industry is embarking on a co-lab to assess environmental performance at overlapping facilities, conduct audits, and make decisions in partnership with our suppliers to reduce GHG emissions.

What We’re Reducing

How We'll Reduce It

As phase 2 of our goal set in 2021, we've audited materials and we plan to reduce emissions from the extraction and processing of virgin stainless steel by transitioning to post-consumer or post-industrial recycled stainless across our entire product line
As phase 2 of our goal set in 2021, we've audited materials and plan to transition to primarily post-consumer or post-industrial recycled plastics across our entire product line. This will reduce emissions from extraction and processing of virgin plastic.
We plan to partner with our manufacturers to develop a strategy to reduce long-term emissions. We plan to reduce emissions from energy, fuel usage, & waste by conducting an audit in partnership with other drinkware brands.

In Progress Reductions

95%

What We’re Reducing

We plan to reduce emissions by making reductions to our upstream shipping.

How We'll Reduce It

We will shift our purchasing model to buy in more bulk, so that we maximize our use of 40?+ FCL and reduce the reliance on smaller containers.

90%

What We’re Reducing

We plan to reduce our emissions by continuously evaluating our materials and making efforts to move away from Virgin materials and towards more PCR, sustainable, durable, and recyclable materials in both our products and packaging.

How We'll Reduce It

Audit materials we currently utilize and explore options to convert those materials to PCR. Review current % material makeup of product lines + packaging. Confirm % makeup with suppliers. Identify opportunities where we can improve % material makeup.

90%

What We’re Reducing

Emissions from supplier factories

How We'll Reduce It

Allocate more production to factories that invest in on-site solar energy; Influence the institution of onsite solar at the factory which produces 52% of their products.

50%

What We’re Reducing

Waste from returned products

How We'll Reduce It

Implement program to eliminate returned product entering waste stream

As phase 2 of our goal set in 2021, we've audited materials and we plan to reduce emissions from the extraction and processing of virgin stainless steel by transitioning to post-consumer or post-industrial recycled stainless across our entire product line
As phase 2 of our goal set in 2021, we've audited materials and plan to transition to primarily post-consumer or post-industrial recycled plastics across our entire product line. This will reduce emissions from extraction and processing of virgin plastic.
We plan to partner with our manufacturers to develop a strategy to reduce long-term emissions. We plan to reduce emissions from energy, fuel usage, & waste by conducting an audit in partnership with other drinkware brands.

Completed Reductions