How it Works

Certification is a guided three-step process developed around peer-reviewed standards.

We provide brands with all of the resources and guidance they need throughout the certification journey, which typically takes about 1-3 months from start to finish.

01 Measure

Time to Complete

Small Brands: 1-2 hours
Large Brands: 1-3 months (including data aggregation)

How the BEE Works
A mockup of the BEE displayed on a laptop screen

It all starts here: creating a solid estimate of the carbon emissions from making and delivering your products and services. Your footprint for certification includes Scopes 1, 2, and upstream Scope 3 emissions (per the Greenhouse Gas Protocol).

If measurement sounds overwhelming, expensive, and complex, don’t worry. We’ve simplified the process by creating our own software tool, the Brand Emissions Estimator: the “BEE.”


For Example

InTents is a tents company headquartered in Portland, Oregon, with most of its manufacturing based in China. The company had $80M in revenue in 2019.

02 Offset

Time to Complete

Up to 2 weeks to complete and document your purchase

Once you’ve calculated last year’s emissions, it’s time to purchase carbon credits to remove them from the atmosphere. That’s how you become “neutral”: one carbon credit removes or avoids one tonne of carbon emissions. Projects like reforestation remove carbon from the atmosphere, while renewable energy avoids emissions from traditional fossil fuels.


For Example

Since InTents’ carbon footprint for 2019 was 67,145 tonnes of carbon, the brand has to purchase at least 67,145 carbon credits to completely offset its footprint.

03 Reduce

Time to Complete

1 week to develop plan.
1 to 2 years to implement.

We require all brands to develop and implement a reduction action plan (RAP) to reduce their emissions over the next 12-24 months.

Brands with over $100M in annual revenues are required to set science aligned reduction targets, or targets aimed to reduce emissions approximately 50% by 2030.

We’ve developed guides to help you determine where, and how, you can reduce your emissions. Our network of 140+ brands is also a great resource for crafting your reduction action plans.


For Example

After using the BEE to calculate their footprint, the InTents team noticed a large portion of their emissions were coming from purchased materials.

Photo mockup of a smart phone displaying a certified brand page.

Your Certification Profile

After you’re officially certified, your company will join all of the other certified brands in our brand directory and you can begin displaying the label on your products and packaging.

Browse Certified Brands

Now accepting commitments for  certification.

Join today and show the world that you’re ready to tackle your carbon emissions.

Join Us
Mockup of a paper bag with the climate neutral certified label and a message reading "Your brand here".