01 Measure
02 Reduce
Science-Aligned Targets
Aligned with the global need to limit warming to to 1.5 degrees Celsius.
Active Reduction Commitments
We commit to reducing 2021 Scope 1 and 2 emissions 50% by 2030.
Reduction Action Plans
Active Reduction Work
Upstream shipping
We will reduce the proportion of inbound freight that we ship by air cargo, instead relying on more efficient sea cargo to transport our goods. With the global cargo chaos in 2021, we moved backwards on this metric as we shipped more cargo via air.
Operational waste
We will use sustainable textile dying materials on all our new textile products releasing in 2023 to reduce water waste and unsustainable dying processes.
Upstream shipping
We will reduce emissions resulting from upstream air travel.
Upstream shipping
We will reduce emissions resulting from upstream air travel.
Business travel
Reduce emissions from business travel by instituting new policies about the # of attendees at trade shows to three
Employee commuting
Reduce emissions from employee commuting.
Goods & services
Reduce emissions from materials used in cases and cleaning cloths.
Completed Reduction Plans
Upstream shipping
We will reduce the proportion of inbound freight that we ship by air cargo, instead relying on more efficient sea cargo to transport our goods. With the global cargo chaos in 2021, we moved backwards on this metric as we shipped more cargo via air.
Operational waste
We will use sustainable textile dying materials on all our new textile products releasing in 2023 to reduce water waste and unsustainable dying processes.
Upstream shipping
We will reduce emissions resulting from upstream air travel.
Raw materials
We are continuing to reduce our reliance on virgin materials. We are switching all our sunglasses hardcase production to recycled canvas, produced without dyes. We are switching all our cleaning cloths to recycled cloth made without dye.
Business travel
Reduce emissions from business travel by instituting new policies about the # of attendees at trade shows to three
Employee commuting
Reduce emissions from employee commuting.
Goods & services
Reduce emissions from materials used in cases and cleaning cloths.
03 Compensate
We believe that sustainability is more than just a single initiative or material choice undertaken by a company. Serious Sustainability is a holistic way of conducting business that permeates every facet of our operations, marketing, and relationships. We require a high standard of environmentalism from our suppliers, our partners, our retailers and-- most of all-- ourselves.
