Sunday Afternoons

Sustainability Story

For over 30 years, our family-owned company has been pushing the boundaries of hat-making. From responsible design and ethical treatment of people to meaningful conservation, we're always challenging ourselves to go Beyond the Brim. Every day we are taking steps to make our hats more durable, sustainable, and socially responsible — so we feel good making them and you feel good wearing them.

View Sustainability Page

What is Climate Neutrality

A state in which human activities result in no net effect on the climate system. Requires balancing of residual greenhouse gas emissions with reductions or removals. All Climate Neutral Certified brands must meet climate neutrality standards for measuring, offsetting, and reducing greenhouse gas emissions from making and delivering products and services.

This certification covers business activities and operations for the following brands :

No items found.

Sunday Afternoons achieved Climate Neutral Certification as part of 's certification process. 's measurement, offsetting and reduction plans fully account for Sunday Afternoons's 2021 emissions

Learn More

01 Measure

Sunday Afternoons measured Scope 1, 2 and 3 cradle-to-customer emissions following categories and approaches established in the Climate Neutral standards.

GHG Scope 1

GHG Protocol Scope 1

Emissions from energy used in buildings, fleets, and equipment.

25 tCO2e

83 tCO2e

GHG Scope 3

GHG Protocol Scope 3

Emissions from raw materials, manufacturing, shipping, air travel, and other activities in the supply chain.

4,797 tCO2e

Total Emissions

Total Carbon Emissions

The sum of Scope 1, 2, and 3 emissions.

4,905 tCO2e

02 Offset

Sunday Afternoons invested in projects outside of their value chain to compensate for all of their measured carbon emissions. This step supports their climate neutrality designation, and enables Sunday Afternoons to take responsibility for historical emissions that can’t be reduced.

Total Investment in Carbon Credits

$34,040.70

Sunday Afternoons's credits came from:

Emissions Offset

Offset equivalency

For reference, reducing a footprint by 1000 tonnes is roughly equal to removing 230 passenger vehicles from the road for a year.

4,905 tCO2e

Lifetime Emissions Offsets

tCO2e

03 Reduce

Sunday Afternoons has set targets and identified actions to reduce their emissions from operations and their supply chain. These actions will enable Sunday Afternoons to emit fewer emissions in the future.

Mid Term Targets

Sunday Afternoons has committed to reducing 2021 emissions 30% by 2030.

This target is aligned with global trajectories to limit climate warming to 1.5 degrees Celsius.

Mid Term Targets

This target is aligned with global trajectories to limit climate warming to 1.5 degrees Celsius.

Reduction Actions

Sunday Afternoons is implementing a Reduction Action Plan to reduce emissions from within its own operations and supply chain.

Current Year Reduction Actions

What We’re Reducing

At Sunday Afternoons, we plan to reduce our footprint through changing our approach on purchased hangtags attached to our hats.

How We'll Reduce It

We will redesign 100% of our hangtags to reduce their size, the number of inserts and convert to more sustainable materials.

What We’re Reducing

We plan to further reduce our footprint by removing marketing stickers from our products.

How We'll Reduce It

By Q2 of 2023 we will eliminate the use of marketing stickers on new products.

What We’re Reducing

We plan to reduce our material footprint.

How We'll Reduce It

We will transition 75% of the sweatbands used in our hats from conventional fabrics to recycled fabrics by Spring/Summer 2024.

What We’re Reducing

How We'll Reduce It

At Sunday Afternoons, we plan to reduce our footprint through changing our approach on purchased hangtags attached to our hats.
We plan to further reduce our footprint by removing marketing stickers from our products.
We plan to reduce our material footprint.

In Progress Reductions

What We’re Reducing

How We'll Reduce It

What We’re Reducing

How We'll Reduce It

What We’re Reducing

How We'll Reduce It

What We’re Reducing

How We'll Reduce It

At Sunday Afternoons, we plan to reduce our footprint through changing our approach on purchased hangtags attached to our hats.
We plan to further reduce our footprint by removing marketing stickers from our products.
We plan to reduce our material footprint.

Completed Reductions