As the preponderance of Scott’s work is created in pristine natural environments, the brand is inextricably linked to the environment. It is clear that the fragile ecosystems of earth are under threat from climate change, overpopulation, unsustainable extraction and various other attacks. Public policy is not keeping pace with the science, and it has become clear that individuals and brands must use what resources and platforms they have available to drive positive change. Scott Rinckenberger photography will stand for, and publicize, efforts to support environmental protection, and will actively seek to practice and espouse sustainable personal and business practices.