01 Measure
02 Reduce
Science-Aligned Targets
Aligned with the global need to limit warming to to 1.5 degrees Celsius.
Active Reduction Commitments
Reduction Action Plans
Active Reduction Work
Packaging
We plan to reduce virgin materials in our packaging.
Raw materials
We plan to decrease the amount of virgin materials used in our products by sourcing more products made from or including recycled and upcycled materials.
Packaging
We plan to reduce emissions associated with our packaging by using hangtangs or product bands with recycled content in 25% of our product categories.
Packaging
We plan to reduce emissions associated with our packaging by using hangtangs or product bands with recycled content in 25% of our product categories.
Packaging
Transition 100% of current product packaging to recyclable materials across all packaging.
Raw materials
Transition 25% of the material used to include recycled content across all products.
Completed Reduction Plans
Packaging
We plan to reduce virgin materials in our packaging.
Raw materials
We plan to decrease the amount of virgin materials used in our products by sourcing more products made from or including recycled and upcycled materials.
Packaging
We plan to reduce emissions associated with our packaging by using hangtangs or product bands with recycled content in 25% of our product categories.
Raw materials
We plan to reduce emissions from the materials used in our products by transitioning 15% of our headwear to contain recycled or organic materials.
Packaging
Transition 100% of current product packaging to recyclable materials across all packaging.
Raw materials
Transition 25% of the material used to include recycled content across all products.
03 Compensate
Since our inception in 2011 we made conservation a key component of our business by donating first 1% and now at least 3% of all of our sales to our 17 conservation partners including Climate Neutral and our offset projects . Starting in 2017 we partnered with Emerger Strategies to take it further by working towards not just supporting conservation, but also making our business more sustainable. We have been zero-waste to landfill for 5 years and 2019 was our first year being carbon neutral. In 2023 we further solidified our commitment to donating to conservation by becoming a 1% for the Planet Business Member.