Pure Project

Sustainability Story

Pure Project was founded on the belief that beer can be a force for good. Not only do we approach all operational aspects of our business with a commitment to reduce environmental impacts, but we also leverage our business resources to give back to the planet through our 1% for the Planet commitment. We take pride in moving our business towards zero waste and are constantly striving to contribute to a more sustainable world. Our planet provides all of the amazing ingredients we showcase in our beers, so we have a responsibility to protect and preserve these precious resources.

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What is Climate Neutrality

A state in which human activities result in no net effect on the climate system. Requires balancing of residual greenhouse gas emissions with reductions or removals. All Climate Neutral Certified brands must meet climate neutrality standards for measuring, offsetting, and reducing greenhouse gas emissions from making and delivering products and services.

This certification covers business activities and operations for the following brands :

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Pure Project achieved Climate Neutral Certification as part of 's certification process. 's measurement, offsetting and reduction plans fully account for Pure Project's 2021 emissions

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01 Measure

Pure Project measured Scope 1, 2 and 3 cradle-to-customer emissions following categories and approaches established in the Climate Neutral standards.

GHG Scope 1

GHG Protocol Scope 1

Emissions from energy used in buildings, fleets, and equipment.

94 tCO2e

172 tCO2e

GHG Scope 3

GHG Protocol Scope 3

Emissions from raw materials, manufacturing, shipping, air travel, and other activities in the supply chain.

1,221 tCO2e

Total Emissions

Total Carbon Emissions

The sum of Scope 1, 2, and 3 emissions.

1,487 tCO2e

02 Offset

Pure Project invested in projects outside of their value chain to compensate for all of their measured carbon emissions. This step supports their climate neutrality designation, and enables Pure Project to take responsibility for historical emissions that can’t be reduced.

Total Investment in Carbon Credits

$17,844.00

Pure Project's credits came from:

Emissions Offset

Offset equivalency

For reference, reducing a footprint by 1000 tonnes is roughly equal to removing 230 passenger vehicles from the road for a year.

1,487 tCO2e

Lifetime Emissions Offsets

tCO2e

03 Reduce

Pure Project has set targets and identified actions to reduce their emissions from operations and their supply chain. These actions will enable Pure Project to emit fewer emissions in the future.

Mid Term Targets

Pure Project has committed to reducing 2021 emissions 50% by 2030.

This target is aligned with global trajectories to limit climate warming to 1.5 degrees Celsius.

Mid Term Targets

This target is aligned with global trajectories to limit climate warming to 1.5 degrees Celsius.

Reduction Actions

Pure Project is implementing a Reduction Action Plan to reduce emissions from within its own operations and supply chain.

Current Year Reduction Actions

What We’re Reducing

We plan to reduce emissions from purchased electricity at our new Vista Brewery and Taproom facility.

How We'll Reduce It

We will install onsite solar panels.

What We’re Reducing

We plan to reduce our carbon emissions by providing information on and encouraging our employees to use alternative commuting options.

How We'll Reduce It

We will present our employees with commuting impact data, carpool signup, and information on public transportation. Other opportunities we will explore are Electric Vehicle charging as an incentive for employee EVs and Work from Home opportunities.

What We’re Reducing

How We'll Reduce It

What We’re Reducing

How We'll Reduce It

We plan to reduce emissions from purchased electricity at our new Vista Brewery and Taproom facility.
We plan to reduce our carbon emissions by providing information on and encouraging our employees to use alternative commuting options.

In Progress Reductions

100%

What We’re Reducing

Energy consumption across all buildings

How We'll Reduce It

Increase energy efficiency initiatives

100%

What We’re Reducing

Upstream transportation emissions

How We'll Reduce It

Analyze supply chain, develop a list of potenital suppliers that are local or use a green fleet, create partnerships

What We’re Reducing

How We'll Reduce It

What We’re Reducing

How We'll Reduce It

We plan to reduce emissions from purchased electricity at our new Vista Brewery and Taproom facility.
We plan to reduce our carbon emissions by providing information on and encouraging our employees to use alternative commuting options.

Completed Reductions