We put sustainability at the heart of everything we do. From using natural, plant-based materials to creating an ethical and transparent supply chain. We focus our efforts on areas that have the biggest impact - products, people and planet. Almost 75% of the negative impacts of fashion occurs at the raw materials stage. Selecting certain fibers influences how we wash our pieces and also their end of life - from recycling, composting or landfill (85% of clothes end up in landfill - eek!). Because of this, we created our Super Natural Materials Standards - a set of social and environmental criteria that we evaluate all material against before choosing to include in our collections. We are ruthless about only using 100% natural, plant-based and organic materials that also have the potential to return to nature as a resource. While some basics and underwear may contain organic materials, 99% still include some form of petrochemical or synthetic polymer - think spandex or polyester - that can remain in landfills for up to 200 years. Not to mention the negative impact these unnatural materials have on the natural world. KENT - first to market in compostable, plastic-free, and landfill-free clothing basics as featured in Bloomberg, Vogue, Refinery29, Treehugger, and The Financial Times. We were also on Shark Tank's first live season premiere last month which led to four incredible offers, and can be found in Madewell, Nordstrom, and Anthropologie (this spring), along with our own ecommerce. Our focus is creating the first verified, high-frequency compostable basics with the goal of designing out the apparel industry's reliance on plastics, pesticides and landfills.