Circular economy – We are actively working to identify how we can best put returned (non-sellable) products to use. We are investigating several track and our ambition is to have a partnership in place by the end of 2020.
Zero air freight – We are committed to have a zero-policy on air freight in our value chain.
Alternative materials – We are actively investigating either a complement (or replacement) raw material in addition to our Supima cotton. We are prototyping pulp-based materials and expect to have a product ready during H1 of 2021.
Sustainability is part of our DNA. Any production of goods will inevitably impact our earth in one way, shape or form. We are however proud to minimize our own impact through innovative practices and financial contributions. From seed to your doorstep, we consider the well-being of every single person involved, from the people making our products to the customers sleeping in them.