JOOB Activewear

Brand

JOOB Activewear

JOOB Activewear

Industry

Fashion + Apparel

First Certified

2019

01 Measure

JOOB Activewear used operational data to estimate its carbon footprint for the year.

GHG Scope 1 Ⓘ
GHG Protocol Scope 1

Emissions from energy used in buildings, fleets, and equipment.

tCO2e

GHG Scope 2 Ⓘ
GHG Protocol Scope 2

Emissions from electricity.

tCO2e

GHG Scope 3 Ⓘ
GHG Protocol Scope 3

Emissions from raw materials, manufacturing, shipping, air travel, and other activities in the supply chain.

56 tCO2e

Total Emissions Ⓘ
Total Carbon Emissions

The sum of Scope 1, 2, and 3 emissions.

56 tCO2e

02 Offset

The entire carbon footprint was offset using verified carbon credits.

Carbon Credits

55 tCO2e

Total Investment in Carbon Credits

$284.28

JOOB Activewear's credits came from:

Icon of a dump truck
Landfills
Icon of a wind turbine
Renewables
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Cookstoves

Emissions Offset

56 tCO2e

03 Reduce

JOOB Activewear is implementing a Reduction Action Plan to reduce emissions from within its own operations and supply chain.

Current Year Reduction Actions

01

What We’re Reducing

Business Travel, Commuting to HQ

How We'll Reduce It

While we reduced business travel significantly in 2020 due to the pandemic, virtual meetings have proven to be quite effective, thus reducing the need to commute to the office every day. We'll look to work from home 2-3 days per week for the team and go

02

What We’re Reducing

Natural Gas for heating

How We'll Reduce It

We will be looking for alternative heating options for JOOB's HQ.

03

What We’re Reducing

Product waste

How We'll Reduce It

Advocate via local programs zero waste program. Promote use of closed loop supply chains with local partner NextCycle MI. Work with Taiwan textile company on closed loop chain.

04

What We’re Reducing

How We'll Reduce It

Prior Year Reduction Actions

01

What We’re Reducing

How We'll Reduce It

02

What We’re Reducing

How We'll Reduce It

03

What We’re Reducing

How We'll Reduce It

04

What We’re Reducing

How We'll Reduce It

Other Sustainability Notes

Before JOOB produced a single product, we were developing a process to measure our end to end CO2 emissions and offset unavoidable emissions to be climate neutral, and we've maintained our Climate Neutral Certified status ever since. Being sustainable goes beyond emissions, it also means developing fair trade and zero-waste initiatives - and being transparent to consumers as to where your product is made and what it's made of. Our QR codes on our products tell the consumer everything we know about the product and the supply chain. And our guarantee on our product enables consumers to repair, replace, and re-use our products to avoid sending it to the landfill. Helping our local community is another core value for JOOB, and our 1% For the Planet partner Huron River Watershed is our local partner where we volunteer our time and donate a portion of our revenue. The work HRWC does enables our community to enjoy our watershed for generations to come. We've also recently supported Food Gatherers, Michigan's first food bank to help the food insecure. During the pandemic this organization has proven to be a lifeline for many, and we are happy to provide our support. We'll continue to advocate for slow growth and smart investment in innovative fabrics and items that fill the white space or provide a more sustainable option than what's out there today.

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