01 Measure
02 Reduce
Science-Aligned Targets
Aligned with the global need to limit warming to to 1.5 degrees Celsius.
Active Reduction Commitments
Reduction Action Plans
Active Reduction Work
Raw materials
Develop a new simple tee from sustainable wood pulp and recycled plastic waste to reduce emissions associated with exceesive water used in cotton tees by 100% across men's and women's tee.
Employee commuting
Reduce employee commuting emissions by 25% for all by work from home and encouraging cycling to work.
Energy at offices or controlled facilities
We plan to move away from gas powered heating in our HQ.
Energy at offices or controlled facilities
We plan to move away from gas powered heating in our HQ.
Employee commuting
We'll look to work from home 2-3 days per week for the team.
Energy at offices or controlled facilities
Reduce natural gas for heating by looking for alternative heating options for JOOB's HQ.
Operational waste
Product waste
Packaging
Reduce emissions from packaging by eliminating plastic bags in packaging.
Electricity
Reduce emissions from electricity by switching to onsite solar.
Completed Reduction Plans
Raw materials
Develop a new simple tee from sustainable wood pulp and recycled plastic waste to reduce emissions associated with exceesive water used in cotton tees by 100% across men's and women's tee.
Employee commuting
Reduce employee commuting emissions by 25% for all by work from home and encouraging cycling to work.
Energy at offices or controlled facilities
We plan to move away from gas powered heating in our HQ.
Raw materials
We plan to reduce emissions associated with the material inputs in our products.
Employee commuting
We'll look to work from home 2-3 days per week for the team.
Energy at offices or controlled facilities
Reduce natural gas for heating by looking for alternative heating options for JOOB's HQ.
Operational waste
Product waste
Packaging
Reduce emissions from packaging by eliminating plastic bags in packaging.
Electricity
Reduce emissions from electricity by switching to onsite solar.
03 Compensate
Before we made our first recycled poly tee, JOOB had measured it's emissions, worked on ways to reduce it's footprint, and offset unavoidable emissions to be carbon neutral. First through our partner South Pole, then with Climate Neutral when they started their operations in the US.