Now that we have offset our company's entire historic emissions, we are committed to offsetting all emissions by 200% going forward.
Our target for 2020 is to have 50% renewable energy powering the production plants.
We know that we need to take action immediately not to put ourselves and the rest of the planet in extreme jeopardy. You can’t save the planet by buying Icebug shoes, or any other product for that matter. Consumption consumes resources. However, if you do need a pair of shoes, we’re doing what we can to reduce the environmental damage. Icebug’s mission is to be a leader in transforming the industry into becoming fully sustainable. That’s a tall order for a small independent Swedish brand in a dirty business. It requires cleaning up our act properly, sharing and cooperating with others on how it can be done, and making it easier and more fun to make better choices. We're not perfect (although we are improving all the time), but we can't keep waiting to take action until we are. We are and will continue to be transparent with our successes and our shortcomings. If we can inspire the industry giants to follow suit in these efforts, then we have made a real impact.