Sustainability Story
I would guess that my personal sustainability story is similar to most of us working in outdoor recreation. I love the planet we live on. We need it, relatively unspoiled, for our happiness and survival. So I want to behave in ways that keep mother earth going strong. Now that I run a product development company I have an opportunity and responsibility to lead by example. I can take the concept of doing good for the planet and act on it in meaningful ways. As an influencer I can help others reduce their impact. The goal at Fluid PD has always been to develop great product. And like durability or reliability, I believe sustainable design is a core tenant of great product. So I will continue to minimize the negative impacts this company has on the earth and strive towards helping my clients do the same.
What is Climate Neutrality
A state in which human activities result in no net effect on the climate system. Requires balancing of residual greenhouse gas emissions with reductions or removals. All Climate Neutral Certified brands must meet climate neutrality standards for measuring, offsetting, and reducing greenhouse gas emissions from making and delivering products and services.
This certification covers business activities and operations for the following brands :
01 Measure
02 Offset
03 Reduce
Mid Term Targets
This target is aligned with global trajectories to limit climate warming to 1.5 degrees Celsius.
Mid Term Targets
This target is aligned with global trajectories to limit climate warming to 1.5 degrees Celsius.