Other Sustainability Notes

I would guess that my personal sustainability story is similar to most of us working in outdoor recreation. I love the planet we live on. We need it, relatively unspoiled, for our happiness and survival. So I want to behave in ways that keep mother earth going strong. Now that I run a product development company I have an opportunity and responsibility to lead by example. I can take the concept of doing good for the planet and act on it in meaningful ways. As an influencer I can help others reduce their impact. The goal at Fluid PD has always been to develop great product. And like durability or reliability, I believe sustainable design is a core tenant of great product. So I will continue to minimize the negative impacts this company has on the earth and strive towards helping my clients do the same.