Firma

Sustainability Story

We are a branding and innovation agency who believes in purpose-driven innovation to create meaningful and enduring brands. We partner with founders and business leaders to create brands with the power to shape how we think and live, brands with impact. At Firma, we are committed to generate the biggest positive impact on our surroundings with the least possible environmental footprint. Over the last few years we have implemented several actions that allowed us to start the path of becoming a more responsible and conscious business; Climate Neutral is one of the steps we're taking to accomplish this exciting goal. We are also proud that this year we've formalised our drive for change by becoming certified as a B Corporation, and founding the initiative Creatives for the Future, a platform of creative, digital agencies, freelancers and communication professionals who fight to put sustainability at the heart of business decision making. --- Here are some actions we took last year to reduce emissions from our own operations and supply chain (driven by our last year's Climate Neutral reduction plan): We have contracted a 100% renewable energy supplier. We give preferences to local, minority-owned, independent businesses when selecting suppliers. Increase the purchases of recycled or biodegradable materials. We established (before Covid) mobility requirements in the company (meetings with clients via video-conference platforms, plan the most efficient travel routes, work wherever possible with providers who have a fleet of electric vehicles). Removal of all waste bins from the office area, placing unique and identified bins in the kitchen area to ensure recycling.

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What is Climate Neutrality

A state in which human activities result in no net effect on the climate system. Requires balancing of residual greenhouse gas emissions with reductions or removals. All Climate Neutral Certified brands must meet climate neutrality standards for measuring, offsetting, and reducing greenhouse gas emissions from making and delivering products and services.

This certification covers business activities and operations for the following brands :

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Firma achieved Climate Neutral Certification as part of 's certification process. 's measurement, offsetting and reduction plans fully account for Firma's 2021 emissions

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01 Measure

Firma measured Scope 1, 2 and 3 cradle-to-customer emissions following categories and approaches established in the Climate Neutral standards.

GHG Scope 1

GHG Protocol Scope 1

Emissions from energy used in buildings, fleets, and equipment.

4 tCO2e

14 tCO2e

GHG Scope 3

GHG Protocol Scope 3

Emissions from raw materials, manufacturing, shipping, air travel, and other activities in the supply chain.

123 tCO2e

Total Emissions

Total Carbon Emissions

The sum of Scope 1, 2, and 3 emissions.

140 tCO2e

02 Offset

Firma invested in projects outside of their value chain to compensate for all of their measured carbon emissions. This step supports their climate neutrality designation, and enables Firma to take responsibility for historical emissions that can’t be reduced.

Total Investment in Carbon Credits

$1,708

Firma's credits came from:

Emissions Offset

Offset equivalency

For reference, reducing a footprint by 1000 tonnes is roughly equal to removing 230 passenger vehicles from the road for a year.

140 tCO2e

Lifetime Emissions Offsets

tCO2e

03 Reduce

Firma has set targets and identified actions to reduce their emissions from operations and their supply chain. These actions will enable Firma to emit fewer emissions in the future.

Mid Term Targets

Firma has committed to reducing emissions by .

This target is aligned with global trajectories to limit climate warming to 1.5 degrees Celsius.

Mid Term Targets

This target is aligned with global trajectories to limit climate warming to 1.5 degrees Celsius.

Reduction Actions

Firma is implementing a Reduction Action Plan to reduce emissions from within its own operations and supply chain.

Current Year Reduction Actions

What We’re Reducing

Promote sustainable practices to reduce impacts generated in the purchasing of goods and services

How We'll Reduce It

Raise awareness in the workplace by sharing company studies and available data about waste, goods footprints, and transportation impacts. Incorporate practices of renting goods instead of buying. Introduce circularity pilot for organic waste (e.g. coffee)

What We’re Reducing

Be more energy efficient at the office (BCN).

How We'll Reduce It

Install lights with motion sensors in the least traveled areas of the office to boost energy savings. Explore feasibility of installing solar panels (BCN). Implement energy-saving practices (outlet timers, startup/shutdown procedures, temp set points).

What We’re Reducing

Improve our facilities for green commuting and travel business.

How We'll Reduce It

Participate in the bi-monthly subsidies of Transports Metropolitans de Barcelona for the supply of five free-use electric bicycles for employees. Provide DIY tools to repair/maintain green mobility media (bikes, skates, etc) and increase their lifespan

What We’re Reducing

How We'll Reduce It

Promote sustainable practices to reduce impacts generated in the purchasing of goods and services
Be more energy efficient at the office (BCN).
Improve our facilities for green commuting and travel business.

In Progress Reductions

35%

What We’re Reducing

Promote sustainable practices in our projects by including a ?more? sustainable proposal in each budget

How We'll Reduce It

Increase % of purchases from local suppliers (for project needs) by providing our employees with a list of local providers and help them check, Increase the purchases of recycled or biodegradable materials, Replace postal delivery services with email.

60%

What We’re Reducing

Reduce shipping emissions

How We'll Reduce It

Consolidating production locations and logistic routes for domestic and international shipments and work with shipping companies that use means of transportation such as bicycles or electric scooters for local shipments

What We’re Reducing

Reduction of electricity consumption

How We'll Reduce It

Maintaining a regime of equipment use in the facilities in the office: computers, air conditioning, television. Make the most out of natural light in the daylight exposed spaces.

40%

What We’re Reducing

Overall emissions from business travel

How We'll Reduce It

Reduce work trips by establishing mobility requirements in the company: Promote meetings with clients via video-conference platforms in order to reduce unnecessary commuting. Plan the most efficient travel routes: optimal travel-time and selection

Promote sustainable practices to reduce impacts generated in the purchasing of goods and services
Be more energy efficient at the office (BCN).
Improve our facilities for green commuting and travel business.

Completed Reductions