Canary Marketing

Sustainability Story

We believe that every day is a great day to make change and do better. We practice this by crafting our gifts to be both high quality and eco-friendly. To us, this means carrying out projects while keeping our impact on the planet and its future generations in mind. Canary is committed to making our shipments with FedEx and UPS 100% carbon neutral. We are always getting creative with our sustainable products, offering everything from seed paper inserts to notebooks made from apple cores. We also partner with several B-Corp, 1% for the Planet, Fair Trade, and Carbon Neutral certified vendors to make our influence as positive as possible. In 2022, we plan to release our first CSR report detailing this operational information. On top of this, we will annually participate in the Carbon Disclosure Project (CDP) to make our emissions data public. This data transparency will also help us achieve our goal of a 25% increase in transport efficiency by 2025.

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What is Climate Neutrality

A state in which human activities result in no net effect on the climate system. Requires balancing of residual greenhouse gas emissions with reductions or removals. All Climate Neutral Certified brands must meet climate neutrality standards for measuring, offsetting, and reducing greenhouse gas emissions from making and delivering products and services.

This certification covers business activities and operations for the following brands :

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Canary Marketing achieved Climate Neutral Certification as part of 's certification process. 's measurement, offsetting and reduction plans fully account for Canary Marketing's 2021 emissions

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01 Measure

Canary Marketing measured Scope 1, 2 and 3 cradle-to-customer emissions following categories and approaches established in the Climate Neutral standards.

GHG Scope 1

GHG Protocol Scope 1

Emissions from energy used in buildings, fleets, and equipment.

39 tCO2e

78 tCO2e

GHG Scope 3

GHG Protocol Scope 3

Emissions from raw materials, manufacturing, shipping, air travel, and other activities in the supply chain.

2,011 tCO2e

Total Emissions

Total Carbon Emissions

The sum of Scope 1, 2, and 3 emissions.

2,129 tCO2e

02 Offset

Canary Marketing invested in projects outside of their value chain to compensate for all of their measured carbon emissions. This step supports their climate neutrality designation, and enables Canary Marketing to take responsibility for historical emissions that can’t be reduced.

Total Investment in Carbon Credits

$25,974

Canary Marketing's credits came from:

Emissions Offset

Offset equivalency

For reference, reducing a footprint by 1000 tonnes is roughly equal to removing 230 passenger vehicles from the road for a year.

2,129 tCO2e

Lifetime Emissions Offsets

tCO2e

03 Reduce

Canary Marketing has set targets and identified actions to reduce their emissions from operations and their supply chain. These actions will enable Canary Marketing to emit fewer emissions in the future.

Mid Term Targets

Canary Marketing has committed to reducing 2020 emissions 50% by 2030.

This target is aligned with global trajectories to limit climate warming to 1.5 degrees Celsius.

Mid Term Targets

This target is aligned with global trajectories to limit climate warming to 1.5 degrees Celsius.

Reduction Actions

Canary Marketing is implementing a Reduction Action Plan to reduce emissions from within its own operations and supply chain.

Current Year Reduction Actions

What We’re Reducing

We plan to reduce emissions from project packaging, fillers, and other paper products by sourcing at least 20% post-consumer or reusable materials. We will assess the types of materials we are purchasing to ensure we are minimizing our climate impact.

How We'll Reduce It

We will reduce emissions from packaging and paper products by purchasing recycled and reusable components, and repurposing materials whenever possible. We will connect with packaging suppliers that provide high quality products that meet these criteria.

What We’re Reducing

We plan to reduce emissions from in-office energy usage by increasing our renewable energy sourcing by 15%.

How We'll Reduce It

We will encourage our facilities to switch to at least 15% renewable energy and provide any assistance or resources to facilitate this transition.

What We’re Reducing

How We'll Reduce It

What We’re Reducing

How We'll Reduce It

We plan to reduce emissions from project packaging, fillers, and other paper products by sourcing at least 20% post-consumer or reusable materials. We will assess the types of materials we are purchasing to ensure we are minimizing our climate impact.
We plan to reduce emissions from in-office energy usage by increasing our renewable energy sourcing by 15%.

In Progress Reductions

What We’re Reducing

How We'll Reduce It

What We’re Reducing

How We'll Reduce It

What We’re Reducing

How We'll Reduce It

What We’re Reducing

How We'll Reduce It

We plan to reduce emissions from project packaging, fillers, and other paper products by sourcing at least 20% post-consumer or reusable materials. We will assess the types of materials we are purchasing to ensure we are minimizing our climate impact.
We plan to reduce emissions from in-office energy usage by increasing our renewable energy sourcing by 15%.

Completed Reductions