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Sustainability Story

Boyish is a collection of sustainable women’s denim founded by California native, Jordan Nodarse. Designed in Los Angeles, each collection is centered on vintage silhouettes with a modern update, all available at an attainable price point. Inspired by the stylish women who often describe their personal style as “Boyish,” the brand utilizes men’s fabrics and fits tailored for a woman’s body when creating all collections. Boyish focuses on product quality, fit, and authentic washes to create styles reminiscent of your favorite pair of vintage jeans with an updated, fresh design and feminine fit. At the core of all Boyish collections lies a deep commitment to leaving as little impact on the earth as possible. Therefore, Boyish utilizes ethical and sustainable practices when developing and manufacturing its products. All jeans are produced with sustainable fabrics and non toxic chemicals through a completely environmentally-friendly and cruelty-free process. Boyish's efforts in sustainable fashion include working with ethical factories, using less harmful chemicals during the dyeing process, utilizing one-third of the amount of water typically needed to produce a pair of jeans, and working exclusively with recycled fabrics and materials for everything put out by the brand. From hangtags and hardware to the polybags they are shipped in, everything put forth by Boyish is thought through to ensure there is minimal impact on our environment. Boyish has been a carbon neutral company from day one, they plant a tree for each purchase on their website through One Tree Planted, they're members of 1% for the Planet and have numerous certificates to back all their sustainability efforts. Doing its part to reduce waste in one of the most polluting industries in the world – fashion, Boyish aims to set the standard for production practices and encourage others to join in the movement.