Backbone Media

This company is a Climate Neutral Supporting Brand. They have provided a charitable donation to support Climate Neutral's work. (This donation does not change the requirements of their verification).

Brand

Backbone Media

Backbone Media

Industry

Media + Photography

First Certified

2019

Current Certification Year

2022

Categories

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Sustainability Story

To become Climate Neutral Certified, Backbone Media has measured the greenhouse gases it emitted when making and delivering products to its customers. The company is implementing plans to reduce its footprint in 2022 and beyond.

View Sustainability Page

What is Climate Neutrality

A state in which human activities result in no net effect on the climate system. Requires balancing of residual greenhouse gas emissions with reductions or removals. All Climate Neutral Certified brands must meet climate neutrality standards for measuring, offsetting, and reducing greenhouse gas emissions from making and delivering products and services.

This certification covers business activities and operations for the following brands :

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Backbone Media achieved Climate Neutral Certification as part of 's certification process. 's measurement, offsetting and reduction plans fully account for Backbone Media's 2021 emissions

01 Measure

Backbone Media measured Scope 1, 2 and 3 cradle-to-customer emissions following categories and approaches established in the Climate Neutral standards.

GHG Scope 1 ?
GHG Protocol Scope 1

Emissions from energy used in buildings, fleets, and equipment.

7 tCO2e

GHG Scope 2 ?

37 tCO2e

GHG Scope 3 ?
GHG Protocol Scope 3

Emissions from raw materials, manufacturing, shipping, air travel, and other activities in the supply chain.

219 tCO2e

Total Emissions ?
Total Carbon Emissions

The sum of Scope 1, 2, and 3 emissions.

262 tCO2e

02 Offset

Backbone Media invested in projects outside of their value chain to compensate for all of their measured carbon emissions. This step supports their climate neutrality designation, and enables Backbone Media to take responsibility for historical emissions that can’t be reduced.

Total Investment in Carbon Credits

$4,873

Backbone Media's credits came from:

Icon of a tree

Avoided Deforestation ?

Emissions Offset ?
Offset equivalency

For reference, reducing a footprint by 1000 tonnes is roughly equal to removing 230 passenger vehicles from the road for a year.

262 tCO2e

03 Reduce

Backbone Media has set targets and identified actions to reduce their emissions from operations and their supply chain. These actions will enable Backbone Media to emit fewer emissions in the future.

Mid Term Targets

Backbone Media has committed to reducing emissions by .

This target is aligned with global trajectories to limit climate warming to 1.5 degrees Celsius.

Mid Term Targets

This target is aligned with global trajectories to limit climate warming to 1.5 degrees Celsius.

Reduction Actions

Backbone Media is implementing a Reduction Action Plan to reduce emissions from within its own operations and supply chain.

Current Year Reduction Actions

01

What We’re Reducing

We plan to ship 30% more gear directly from our client’s facilities.

How We'll Reduce It

With more staff located in home-offices around the country, plan to continue decreasing our shipments of gear to our Carbondale and Denver offices. This will make seeding and shipping more efficient and remove at least two travel routes for supplies.

02

What We’re Reducing

We plan to be more strategic with business travel.

How We'll Reduce It

As marketers, we understand the value and importance of an in-person meeting. That said, we will prioritize fewer more impactful moments together to maximize our time out of of the office.

03

What We’re Reducing

How We'll Reduce It

04

What We’re Reducing

How We'll Reduce It

In Progress Reductions

01

100%

What We’re Reducing

We plan to reduce emissions by reducing employees commuting to office every day

How We'll Reduce It

We will implement a flexible work schedule and work from home policy that allows employees to limit the number of commutes to our offce.

02

80%

What We’re Reducing

We plan to reduce shipments to and from our offices.

How We'll Reduce It

We plan to ship more product directly from from supplier to end user thereby skipping BB as a middle man to rebox and redirect shipments. Additionally, we will receive larger bulk orders where products can be combined to reduce packaging and shipping co2.

03

75%

What We’re Reducing

Overally purchased goods and services

How We'll Reduce It

Increase digital services and work to purchase fewer goods

04

What We’re Reducing

How We'll Reduce It

Completed Reductions

01 Measure

Backbone Media measured Scope 1, 2 and 3 cradle-to-customer emissions following categories and approaches established in the Climate Neutral standards.

02 Offset

Backbone Media invested in projects outside of their value chain to compensate for all of their measured carbon emissions. This step supports their climate neutrality designation, and enables Backbone Media to take responsibility for historical emissions that can’t be reduced.

03 Reduce

Backbone Media is implementing a Reduction Action Plan to reduce emissions from within its own operations and supply chain.