It's Not Easy Taking Action on Climate Change

Austin Whitman
May 25, 2021
Three simple rules to help get to zero-emissions sooner.

The hope that individual actions will sum up to transformative change has long been a pillar of the environmental movement. We’re often told that personal decisions are key to preserving the earth.

Unfortunately, many individual actions lack the potential to cause meaningful change because they are either too small or won’t cause the impact that people expect. Recycling your garbage and switching from plastic to paper straws are two examples.

On the other hand, some individual actions have resulted in notable environmental wins. This was the case when BPA met its demise. Informed by science, moms got wind of the dangers to their kids and boycotted BPA-filled products. Once brands like Nalgene and Wal-Mart learned about the dangers of BPA, they phased out products made with the toxic material. Then towns and states banned the sale of BPA-filled products, companies began incorporating “BPA-free” stamps on products, and the rest was history.

The people that started the BPA movement created a new industry standard because individual actions were well coordinated, backed by science, and reinforced by policy change.

Carbon emissions are much more complex than BPA. So is it even possible that individual actions could have similarly powerful results for climate change?

There are encouraging signs that individual actions are growing. For starters, people of all ages are more concerned about climate change than ever, with nearly six in ten consumers saying that they are “willing to change their purchasing habits to help negative impact to the environment,” according to IBM research. The pandemic seems to have strengthened our appetite for climate-positive products that address those concerns. And as a result, the market for sustainable products is growing quickly.

When even modest numbers of individuals take action, a single company may notice. We hear from CEOs all the time: “if consumers say they want us to become Climate Neutral Certified, we’ll do it.” When a company takes action, its peers notice. After enough companies take action, a paradigm has shifted.

In a movement like this, individual actions become collective actions, so long as individual actions are well aligned with one another, and informed by science. In the words of the experts,

“we’re all in charge of ourselves…solving the problem means binding our individual wills together.”

As you think about how to tune your consumer habits to reflect your climate values, here’s a simple framework in the spirit of Michael Pollan’s Simple Rules:

Buy less stuff.
Make it neutral.
Tell others.

Help us get more brands Climate Neutral Certified.

Lend your voice and help us recruit the next group of businesses leading on climate.

Take the Survey

1. Everything you buy has a carbon footprint.

Buy less stuff, and you have a smaller footprint. Period.

2. Science tells us the world needs to transition to net-zero emissions over the longer term.

Accelerate this change by insisting on climate neutrality immediately from the brands you support. That’s the goal of the Climate Neutral Certified label: to create an independent standard for companies that account for their climate impacts. If every company offered climate neutral products, we’d be in a much better spot.

You can help us recruit those companies now by taking our simple survey to identify the companies that you’d like to become climate neutral.

3. Imagine the moment when individual action becomes community action and then collective action.

After changing your spending habits, get your friends and family to do the same. Then tell companies to get on board. Then tell politicians you care.

Addressing the climate crisis requires an all-of-the-above approach. But what you do about it doesn’t have to be complicated. Commit to some simple actions, and you’ll be a part of community action, corporate action, and investor action — all of which open the door to lasting policy change.

Originally Published on Medium May 25, 2021

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About the Author

Austin Whitman
CEO, Climate Neutral

Austin Whitman is the CEO of Climate Neutral. Having worked on climate for the last 17 years, he believes companies and consumers can and must do more. He lives near Boston in the company of two daughters, a wife, a dog, chickens, bicycles, and trees.

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